Brand Colors
The HGL color palette is inspired by our environment — purple mountains, new growth green, clear blue skies and water, and the indigo plant that dyes hard-working denim and lends its name to HGL’s signature brand color.
BRAND COLOR PALETTE
The primary brand color is HGL Indigo, a unique shade that infuses the depth of blue with the vibrance of violet. The primary HGL Indigo is supplemented by the lighter HGL Bright Indigo which is used to enhance contrast when the full color logo is used over darker backgrounds.
Within the logo, HGL Indigo is further enlivened by a shoot of new growth and a clear blue — reflections of the innovation and restoration central to HGL’s work.
PANTONE:
311 Coated
311 Uncoated
CMYK: 70 | 0 | 8 | 0
RGB: 0 | 191 | 228
HEX: #00BFE4
PANTONE:
2726 Coated
2124 Uncoated
CMYK: 85 | 76 | 0 | 0
RGB: 60 | 80 | 180
HEX: #3C50B4
HGL INDIGO
NEW GROWTH
PANTONE:
2292 Coated
2299 Uncoated
CMYK: 38 | 0 | 100 | 0
RGB: 171 | 208 | 54
HEX: #ACD036
PANTONE:
2126 Coated
2126 Uncoated
CMYK: 100 | 95 | 0 | 0
RGB: 40 | 56 | 151
HEX: #283897
CLEAR BLUE
BRIGHT INDIGO
SUPPLEMENTARY BRAND COLORS
The HGL supplementary brand colors include a range of pigments drawn from the natural resources HGL protects.
THE SECONDARY COLOR PALETTE adds depth and contrast to the primary color palette by extending the range of shades and tones available. These colors work particularly well when used in combination with HGL’s primary brand colors in gradients and transparent overlays.
PERIWINKLE
EVERGREEN
PANTONE:
2123 Coated
2122 Uncoated
CMYK: 55 | 45 | 0 | 0
RGB: 114 | 135 | 215
HEX: #7287D7
PANTONE:
3285 Coated
3285 Uncoated
CMYK: 95 | 0 | 60 | 10
RGB: 0 | 156 | 130
HEX: #009C82
COBALT
ULTRAMARINE
PANTONE:
2144 Coated
300 Uncoated
CMYK: 95 | 60 | 0 | 15
RGB: 0 | 89 | 157
HEX: #005A9D
PANTONE:
Reflex Blue Coated
Reflex Blue Uncoated
CMYK: 100 | 100 | 20 | 25
RGB: 38 | 34 | 101
HEX: #262265
THE NEUTRAL PALETTE begins with the darkest obsidian black and ends with bright glacier white. In between, cool grays with a blue undertone are recommended.
PANTONE:
BLACK 6 Coated
BLACK 6 Uncoated
CMYK: 10 | 10 | 10 | 100
RGB: 0 | 0 | 0
HEX: #000000
PANTONE:
2379 Coated
2378 Uncoated
CMYK: 80 | 65 | 40 | 35
RGB: 54 | 70 | 91
HEX: #36465B
MIST
GLACIER
PANTONE:
2706 Coated
2706 Uncoated
CMYK: 15 | 10 | 5 | 0
RGB: 213 | 217 | 235
HEX: #D5D9E3
PANTONE:
N/A
N/A
CMYK: 0 | 0 | 0 | 0
RGB: 255 | 255 | 255
HEX: #FFFFFF
GRANITE
OBSIDIAN