Restoring the Environment.
Protecting Our Future.
VISION
Restoring natural resources and providing ongoing stewardship of our environment to benefit present and future generations.
MISSION
HGL restores the environment to beneficial use for our clients and communities.
VALUES
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Care
HGL is committed to ensuring the safety of our projects for our valued team members, clients, and communities. The well-being of our environment and everyone we share it with is at the heart of all we do.
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Integrity
HGL has built its business on a foundation of integrity, ethics, hard work, and high-quality work products. We hold ourselves and our employees to the highest standards and are dedicated to getting the job done and doing it right.
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Innovation
HGL exceeds expectations by hiring and retaining talented, creative staff who work collaboratively to develop and implement innovative, effective solutions to the world’s most challenging natural resource problems.
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Stewardship
As stewards of our shared environment, HGL empowers employees and partners with the knowledge, innovation, and tools necessary to protect and restore natural resources to beneficial use for our clients and communities.
Who we are, what we do, and why it matters are the building blocks of HGL’s brand.
BRAND VOICE
HGL’s Brand Voice is the distinctive tone used to create communication that reflects HGL’s values. A strong, unified brand voice can clearly articulate who HGL is – the set of values, distinctive characteristics, goals, and aspirations that distinguish HGL from its competitors. By anchoring messaging in an authentic, relatable, memorable, and consistent way, the brand voice helps HGL facilitate a deeper understanding and connection with diverse groups of stakeholders.
The expression of HGL’s unique brand voice is guided by HGL’s core values: care, integrity, innovation, and stewardship.
HGL BRAND VOICE | ||
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VALUE | MEANING | EXPRESSION |
CARE |
HGL is committed to ensuring the safety of our valued team members, clients, and communities. The well-being of our environment and everyone we share it with is at the heart of all we do. |
Safety First: The safety of our staff and all those working on HGL projects is paramount. Encouraging: Share HGL’s successes as the shared success of teams working with/in the company. Inspiring & Motivating: Celebrate HGL’s positive impact on environments, communities, and individuals. Sincere: Express feelings and empathy. Be warm, but not corny, too personal, or overly sentimental. Respectful & Inclusive: Use mindful, considerate, and current language best practices that support inclusion, embrace diversity, and respectfully recognize individual identity. |
INTEGRITY |
HGL has built its business on a foundation of integrity, ethics, hard work, and high-quality work products. We hold ourselves and our employees to the highest standards and are dedicated to getting the job done and doing it right. |
Honest & Responsible: Ensure all communication is truthful – check facts and provide valuable information. Be as transparent as possible, but err on the side of discretion when needed. Authentic: Avoid overstatement or embellishment – say what you mean and mean what you say. Principled: Be clear, direct, and consistent about the things that matter. Never qualify statements of value. |
INNOVATION |
HGL exceeds expectations by hiring and retaining talented, creative staff who work collaboratively to develop and implement innovative, effective solutions to the world’s most challenging natural resource problems. |
Driven & Passionate: Use an active voice with expressive verbs, engaging adverbs and adjectives. Try not to use a passive voice. Be professional, but not cold or overly formal. Curious & Open-minded: Share concepts that spark ideas. Ask “What if…” questions that move the current thinking forward. Visionary: Strive to be aspirational and future-focused. |
STEWARDSHIP |
As stewards of our shared environment, HGL empowers employees and partners with the knowledge, innovation, and tools necessary to protect and restore natural resources to beneficial use for our clients and communities. |
Confident & Direct: Use intentional, meaningful words like “exceptional” and “challenging” instead of weaker expressions like “really good” and “pretty tough.” Be as clear and concise as possible, don’t use unnecessary jargon. Knowledgeable Experts: Provide insight on relevant topics from a place of authority – cite HGL’s own data and experiences often. Trusted Caretakers: Share valuable information to help the entire community excel at work and at home to support HGL’s mission and vision. |
BRAND VOICE
HGL’s Brand Voice is the distinctive tone used to create communication that reflects HGL’s values. A strong, unified brand voice can clearly articulate who HGL is – the set of values, distinctive characteristics, goals, and aspirations that distinguish HGL from its competitors. By anchoring messaging in an authentic, relatable, memorable, and consistent way, the brand voice helps HGL facilitate a deeper understanding and connection with diverse groups of stakeholders.
The expression of HGL’s unique brand voice is guided by HGL’s core values: care, integrity, innovation, and stewardship.
HGL BRAND VOICE |
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VALUE |
CARE |
MEANING |
HGL is committed to ensuring the safety of our valued team members, clients, and communities. The well-being of our environment and everyone we share it with is at the heart of all we do. |
EXPRESSION |
Safety First: Encouraging: Inspiring & Motivating: Sincere: Respectful & Inclusive: |
VALUE |
INTEGRITY |
MEANING |
HGL has built its business |
EXPRESSION |
Honest & Responsible: Authentic: Principled: |
VALUE | INNOVATION |
MEANING |
HGL exceeds expectations by hiring and retaining talented, creative staff who work collaboratively to develop and implement innovative, |
EXPRESSION |
Driven & Passionate: Curious & Open-minded: Visionary: |
VALUE |
STEWARDSHIP |
MEANING | As stewards of our shared environment, HGL empowers employees and partners with the knowledge, innovation, |
EXPRESSION |
Confident & Direct: Knowledgeable Experts: Trusted Caretakers: |